31

5分钟,带你了解程序化广告的运作流程

 4 years ago
source link: http://www.woshipm.com/marketing/2253238.html
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
如今,广告行业呈现出向移动互联网靠拢的趋势,先是广告学中的“千人千面”的概念提出,再到如今的程序化广告进程,精准度成为了如今广告行业衡量投放效果的一大指标。 本文将从程序化广告说起,通过介绍程序化广告,一览如今广告行业发展的总体趋势。 一、什么是程序化广告?

About Joyk


Aggregate valuable and interesting links.
Joyk means Joy of geeK