juhayna
source link: http://juhayna.com/
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Founded by Safwan Thabet, Juhayna Food Industries was built on a vision to introduce the market to a new business model for food production that holds innovation at its core. Today, with four fully operational facilities, a vast network of distribution centers serving more than 136,000 retail outlets nationwide, and a 5000-feddan, fully-owned dairy farm that has the capacity to house 7,000 milking cows covering a sizeable portion of the company’s raw milk needs, Juhayna continues to raise the benchmark for premium quality Egyptian manufactured products. In partnership with Tetra Pak, Juhayna continues to engage in an ongoing public awareness campaign that highlights the hazards of loose milk in an effort to promote healthy living and improve public health standards.
The campaign has been successful in significantly reducing the percentage of consumers who opt for loose milk in Egypt. While the consumption of loose milk has dropped by nearly half over the years, there is still need for a continued effort to spread awareness; a cause that Juhayna remains committed to pursuing.
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