Connect with customers throughout their increasingly complex journeys
source link: https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/connect-with-customers/?amp%3Butm_medium=rss&%3Butm_campaign=rss-feed
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Elizabeth Wang
Retail Group Marketing Manager, Global Ads
1 Google-commissioned Ipsos Consumer Continuous study, AR, AU, BE, BR, CA, CL, CN, CO, DK, FI, FR, DE, IN, IT, JP, KR, MX, NL, NO, PE, PL, ZA, ES, SE, U.K., and U.S., ~n=500–1000 online consumers 18+ per market. Jan. 2, 2024–Jan. 8, 2024.
2 Google-commissioned Ipsos Consumer Continuous study, AU, BR, CA, CN, FR, DE, IN, IT, JP, KR, MX, ES, ZA, U.K., and U.S., ~n=500–1000 at least weekly online consumers 18+ per market, April 6, 2023–April 10, 2023.
3 Google-commissioned Ipsos Consumer Continuous study, AU, BR, CA, CN, FR, DE, IN, IT, JP, KR, MX, ES, ZA, U.K., and U.S.,~n=500–1,000 online consumers 18+ per market, June 5–11, 2023.
4 Google/Ipsos, Holiday Shopping Study, online survey, AR, AU, BE, BR, CA, CL, CO, DK, FI, FR, DE, IT, MX, NL, NO, PE, ES, SK, SE, U.K., and U.S., consumers 18+ who reported holiday shopping occasions in the past two days, N=156,726 Holiday Purchases (n=16,841 first-time purchase, n=35,084 one-time purchase, n=92,955 few times/regularly purchased, n=11,846 loyal customer), Oct. 2023–Jan. 2024.
5, 6 Google/Ipsos, Holiday Shopping Study, online survey, AR, AU, BE, BR, CA, CL, CO, DK, FI, FR, DE, IT, MX, NL, NO, PE, ES, SK, SE, U.K., and U.S., consumers 18+ who reported holiday shopping occasions in the past two days, N=162,406 Holiday Purchases (n=76,594 high closeness, n=49,127 moderate closeness, n=36,685 low closeness), Oct. 2023–Jan. 2024.
7 Google-commissioned Ipsos Active-Passive Shopping Survey, AR, AU, BR, CA, CL, CO, FR, DE, IN, ID, IT, JP, KR, MX, NL, PE, PL, SG, ES, AE, U.K., and U.S., n=7,744 online consumers ages 13+ who use social media at least weekly and made an online purchase in the past month that caught their attention on social media, March 2023–April 2023.
8 In CSS program countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to. CSS program countries can be found in this help center article.
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