Wednesday, March 13, 2024 2:02 pmWednesday, March 13, 20243 Comments

• News

Epic Games, which makes the video game “Fortnite,” on Wednesday urged a federal judge to hold Apple in contempt for allegedly violating an injunction governing how its App Store operates, and demanded compliance.

Reuters:
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A September 2021 injunction required Apple to let app developers provide links and buttons that direct consumers to other means to pay for digital content.

In a filing with the Oakland, California, federal court, Epic alleged Apple was in “blatant violation” of that injunction following changes made in January.

It said Apple has imposed a new fee and rules that make the links “commercially unusable,” continues to “categorically prohibit” buttons, and still prohibits some apps from steering consumers to other purchasing means.

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MacDailyNews Take: You know, because lawmakers and judges have forced Best Buy and Target to place signs next to each product in their stores that advertise lower prices for the same items at Walmart. Oh, wait, that’d be ludicrous, so it never happened.

If developers like Epic Games wish to advertise lower prices elsewhere using Apple’s App Store, Apple should simply charge an in-store advertising fee.

Apple certainly has a legal right to charge for in-store advertising.

We suggest the Apple name the new API “In-App Advertise” and price it the same as or, better yet, more than current In-App Purchase fees.
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