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开云集团(Kering)在近期举行的年度业绩报告分析师电话会议上阐述了香水美容部门(Ke...

 6 months ago
source link: https://tong.luxe.co/event/85116/
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开云集团(Kering)在近期举行的年度业绩报告分析师电话会议上阐述了香水美容部门(Kering Beauté)的战略计划。战略的重点是“香水”,开云表示香水将是第一个开发的类别,定位高端市场。开云2024年下半年将为旗下意大利奢侈品牌 Bottega Veneta(葆蝶家) 推出第一款香水,随后是 Balenciaga (巴黎世家)和 Alexander McQueen(亚历山大·麦昆)。

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