Building customer-centric products with behavioural science - Liz Immer (Head of...
source link: https://www.mindtheproduct.com/building-customer-centric-products-with-behavioural-science-liz-immer-head-of-product/
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Building customer-centric products with behavioural science – Liz Immer (Head of Product)
Liz Immer, Head of Product at Frontiers, brings a wealth of knowledge from the realm of behavioural science to the Product Experience podcast. Join us as Liz unravels the intricate connection between human behaviour, product design, and team environments, offering a rare peek into the craft of creating products that don't just solve problems but align with the nuanced ways people think and act.
In this episode, we cover:
0:00 Designing better products with behavioral science
7:57 Improving bill payment behavior for Swisscom
20:17 Behavioral science and customer behaviour
29:28 Behavioural problems and influencing target behaviour
Featured Links: Follow Liz on LinkedIn | Frontiers | Behavioural Economics: ‘A ‘Fresh’ Start for Collections at Swisscom’ feature
Comments
Join the community
Sign up for free to share your thoughts
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK