As the Mac enters its fifth decade, Apple says it will continue to evolve
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As the Mac enters its fifth decade, Apple says it will continue to evolve
Monday, January 22, 2024 2:46 pm8 Comments
On January 24th, Apple’s venerable, indomitable Macintosh, the computer on which basically every other personal computer today is based, turns forty years old. As the Mac enters its fifth decade, Apple says it will continue to evolve.
My own relationship with the computer dates back to its beginnings, when I got a prelaunch peek some weeks before its January 1984 launch. I even wrote a book about the Mac—Insanely Great—in which I described it as “the computer that changed everything.” Unlike every other nonfiction subtitle, the hyperbole was justified. The Mac introduced the way all computers would one day work, and the break from controlling a machine with typed commands ushered us into an era that extends to our mobile interactions. It also heralded a focus on design that transformed our devices.
That legacy has been long-lasting. For the first half of its existence, the Mac occupied only a slice of the market, even as it inspired so many rivals; now it’s a substantial chunk of PC sales.
Even within the Apple juggernaut, $30 billion isn’t chicken feed! What’s more, when people think of PCs these days, many will envision a Macintosh. More often than not, the open laptops populating coffee shops and tech company workstations beam out glowing Apples from their covers… Apple’s creation remains the pinnacle of PC-dom. “It’s not a story of nostalgia, or history passing us by,” says Greg “Joz” Joswiak, Apple’s senior vice president of worldwide marketing, in a rare on-the-record interview with five Apple executives involved in its Macintosh operation. “The fact we did this for 40 years is unbelievable.”
[I]n an industry where the standard is ephemeral, the machine that Steve Jobs introduced might be immortal.
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