Podcasting’s all-stars are here to stay
source link: https://www.theverge.com/2024/2/2/24059692/joe-rogan-spotify-smartless-siriusxm
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Podcasting’s all-stars are here to stay
/After all the boom and bust, we’re still here talking about Joe Rogan and SmartLess.
By Ariel Shapiro, lead reporter of Hot Pod, a newsletter covering podcasting and the audio industry. She previously worked at Forbes, where she covered media and entertainment.
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It’s been a big week for podcast deals! I look forward to sleeping it off this weekend.
Why did SiriusXM give SmartLess a $100 million deal? Look at its subscriber losses.
It’s been a massive week for podcast deals, including SiriusXM signing SmartLess away from Amazon’s Wondery for more than $100 million. The news broke soon before SiriusXM released its annual earnings for 2023 in which the company reported a drop of 430,000 subscribers over the course of 2023 (despite how allegedly difficult it is to cancel a subscription).
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