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Everything you need to know about product messaging - Mind the Product
source link: https://www.mindtheproduct.com/everything-you-need-to-know-about-product-messaging-diane-wiredu-messaging-strategist-b2b-saas/
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Published 31 January 2024
· 1 min read
Everything you need to know about product messaging — Diane Wiredu (Messaging strategist, B2B, SaaS)
Crafting effective messaging is crucial for product success. In this podcast episode, Diane Wiredu, Founder and Messaging Strategist for Lion Works, underscores the significance of this key element. Diane breaks down a step by step guide on effective messaging, while also providing insights on engaging customers and growing products.
In this episode, we cover
0:00 Good messaging for business growth
14:37 The importance of effective messaging
27:28 Messaging hub for brand communication
Features Links: Follow Diane on LinkedIn | Lion Words | Product Messaging feature at PMA
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