By Chaz Michaels Published December 14, 2023

There are millions of small businesses operating online, and the numbers keep increasing every day.

If you are looking for a way to shine out in this crowd, try link building.

It is a part of small business SEO strategy and helps to increase your website’s ranking and authority.

Google is now moving towards generative AI search, and this is going to affect SEO. However, link building is one such technique that proves to be effective even during this change.

So, this is the right time to leverage backlinks and grow your online business. 

In this article, we are going to discuss the 10 best link building strategies for small businesses in 2024. 

If you are looking for professional SEO link building services for small businesses, contact Digital Nomads HQ. 

What is Link Building?

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Link building means getting other websites to include links to your site. These links, which are like pathways on the internet, help people reach your web pages. When you get a relevant link from a trusted website, it helps to increase the authority of your site.

Search engines use these links to explore and understand websites better. Getting links naturally, without asking for them, is like hitting the jackpot in small business SEO. You achieve this by making your website really good, either through having a great product or service or by creating awesome content.

Why Small Businesses Need Link Building?

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Ever think how some websites land on Google’s first page? Or why do certain sites attract more traffic than others sites? Link building holds the key to these questions. Here are some reasons why your small business needs SEO link building:

1.      Better search rankings

Let’s say you run a gift shop. When someone Googles “best gift shop in town,” you’d love your shop to pop up early on. That’s where SEO link building steps in. The more good-quality sites link to yours, the higher you climb in search results.

2.      More website traffic

When other sites link to yours, it’s like they’re suggesting your shop to their visitors. It’s akin to a secret recipe attracting more customers to your gift shop, bringing in more clicks to your site.

3.      Higher visibility

Link building doesn’t just bring traffic; it shines a spotlight on your business. Being linked to trustworthy and appropriate sites boosts your online visibility and reputation.

10 Best Link Building Tactics for Small Businesses

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Excited to begin building links for your business? Let’s learn about the 10 essential SEO link building strategies tailored for small companies like yours. 

1.      Guest posting on relevant websites

Guest posting means creating an article or post for someone else’s site. In turn, they let you add a link to your own site. It’s a win-win situation: they get amazing content, and you gain a beneficial link.

Choosing appropriate sites for guest posting attracts people who are curious about what you offer. By posting there, you’re talking directly to potential customers. 

Sharing useful insights on these sites positions your endeavor as proficient. This creates trust and credibility, crucial for winning customers’ confidence.

Also, search engines love links from business-related websites. This can improve how well you rank in search results. So, start looking into sites in your field where you receive a guest post. It’s a potent strategy for small companies like yours to stand out in the market.

2.      Become a member of a niche-relevant business association

Think about joining a business association in your field. These connections, called niche backlinks, work like targeted ads, helping you reach and win over your ideal audience quickly.

Start by searching for legitimate business associations in your city using Google or another search engine. Look for ones with authority and local relevance.

Let’s say you’re a guitar instructor in Detroit. Search for ‘Detroit Music Association’ to find associations related to your niche. Using an SEO tool, you can check the quality of each association’s website. When you visit their site, you might notice they link to their members’ websites.

Some associations negotiate with the government, offering benefits to their members. Being a part of these associations means you’ll have links from trusted sources like government sites. Applying or subscribing to one of these associations can help you snag these valuable backlinks.

3.      Create backlinks through social media

Social media isn’t merely a place for chatting and sharing pictures. It’s also a place where you can score valuable backlinks. Think of social media as a busy marketplace. Whenever you post and add a link to your site, you’re potentially making a backlink.

Social media has thousands of users, so your links can get a big, diverse audience. The more your posts are shared, the more people see your links. That means more clicks and more visibility for you.

Being active on social media makes your business more trustworthy. When people notice your content sharing, they’re more likely to entrust your label and click your links.

Getting backlinks from platforms like Twitter or Instagram can be a mighty tool in building links. Start creating engaging content on social media and see your backlinks grow.

4.      Local resource page link building

Local resource page link building is a popular way to get your website noticed. Resource page SEO link building means getting your site featured on pages that share helpful industry resources. These pages, like lists of best tools or guides, link out to other related websites.

To do this, create a valuable resource for your local community, like a guide to local shopping or travel tips. Then, search for websites with good authority. Check these sites for pages that link to other websites. After checking their quality, reach out to suggest adding your resource. 

5.      Create and share local content

For small businesses, connecting with the local community is key. Making and sharing local content can help build important links for your business. 

Local content means sharing info or stories that matter specifically to your local area. Making and sharing local content brings some cool perks for your SEO link building plan. It helps you bond with your local visitors, building trust and relationships.

If locals like your content, they might link to it via their sites, giving you helpful backlinks. Links originating from local sources can boost how visible you are in local searches, bringing more folks to your business.

Creating and sharing local content is a smart link building move. It helps your small business get substantial local links, unite with the community, and improve your local search ratings.

6.      Look into the backlinks of your main competitors 

The idea is to discover which backlinks help your competitors rank high on Google. Start by identifying similar businesses in your city. Use tools to gather a list of their website domains.

Make sure you’re focusing on real business competitors, not directories. Then, use the backlinks tool to see which websites link to your competitors but not to you. Go through these lists to find opportunities to build links for your own website.

7.      Partner with local businesses

Partnering with local businesses is a smart way to build links. It means supporting each other and creating a strong local business community. By teaming up, you can link to one another’s sites, scoring practical local backlinks.

Partnerships can get your business noticed more in the local neighborhood, drawing clients and conceivable links. Links from local businesses can bump up your business in local search results.

Building a partnership isn’t just about links. It’s about strengthening ties in the local community, which can direct to additional links over period.

8.      Share your projects with local news

Sharing your projects, achievements, or events with local news outlets can score you some links back to your website. It’s a powerful SEO link building move. Local news outlets have a big audience, giving your business lots of exposure. 

Being in the local news makes your business seem more trustworthy, which can direct to more links to your site. Links from respected news outlets are top-notch in the eyes of search engines. Also regular news coverage helps people trust your business, making your website a trusted source in your field. 

9.      Sponsor local events

Funding local events can boost your small business with backlinks. When your company name and link show up on event materials, more locals notice you. Search engines love these links because they’re from a suitable local source.

Sponsoring local events can bump up how visible you are in local searches. It shows you’re involved with the community, which can usher to more links later on.

By supporting local events, you’re not just helping your community; you’re also opening doors for helpful backlinks. It’s a great move for any small business aiming to shine online in the local scene.

10.  Collaborate with influencers

Look for industry influencers with a strong online presence. Offer them collaboration opportunities, like guest blogs or joint webinars, in exchange for a backlink to your site. It not only gets you good backlinks but also helps you reach a wider audience.

You can team up for product reviews, giveaways, Instagram Takeovers, or co-host webinars. Be active in forums, social groups, and Q&A sites related to your niche. Share helpful insights and expertise. By becoming a trusted voice, you can naturally attract backlinks from others.

Conclusion

Link building might seem complex, but using the right strategies makes it easier. Aim for quality, value, and relevance when acquiring backlinks. A single high-quality link is better than 10 low-quality ones. Follow the link building strategies we have listed in this article to take your small business to new heights. If you don’t have time to focus on SEO, outsource the service to a reputed digital marketing agency. 

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