Small business owners should know all about digital marketing. They may want to handle their strategies in this area on their own, or they may hire someone else to do it. Either way, digital marketing is crucial if the small business is going to get the visibility and customers it wants. 

Premium link-building services are always out there for small company owners who can’t handle this aspect of the business independently. Let’s talk about link building and other parts of digital marketing.

Link Building 

Link building is helpful for small businesses because it allows their websites to rank higher in the SERPs. This means the site is showing up near the top of Google rankings for terms and phrases having to do with the business’s niche or industry.

Link building involves both on and offsite SEO. You need both inbound and outbound links, but you need to place them strategically. As a small business owner, you can hire an SEO specialist to do this and keep them as part of your permanent staff, or you can also farm the project out to an agency. 

Social Media

Your social media strategy is also part of your digital marketing. As a small business, you can’t afford to ignore social media in 2024 since so many individuals use the various platforms. 

You’ll first need to conduct some market research to determine which social media platforms your likely customers are using. Then, you must create accounts for your business and start developing a viable content strategy. 

Create a Blog

Creating a blog that you feature on your website should come next. You can conduct focus groups and ask your social media followers what kind of content they’d like to see there. Then, you can write the blogs yourself or hire someone to do it. You can mention each new blog you come out with on your social media channels. 

Use Email Marketing

Virtually any small business will use email marketing as part of its digital marketing technique. Compiling an email list for marketing purposes isn’t as challenging as you might think.

One way you can start a list is by collecting an email from each new customer who buys something from you. You can also convince anyone who stops by your website to add their name to your email list by offering them a free product or discount if they do it. 

Emphasize Customer Service

Some small business owners don’t necessarily associate customer service with digital marketing, but they’re connected. When someone complains about a product on social media, as happens so often these days, you can respond quickly and publicly. This will help your standing not only with that customer but also with all the other potential customers who see that you’re attentive to anyone who buys something from you. 

There are other relevant digital marketing strategies you can use, but this is enough to get you started. As a small business owner, how you conduct your digital marketing will determine your growth.