SAP Emarsys appoints Silvana Tagand as new APJ regional vice president of revenu...

Wednesday, 17 January 2024 10:11

SAP Emarsys appoints Silvana Tagand as new APJ regional vice president of revenue

Omnichannel customer engagement platform SAP Emarsys has appointed Silvana Tagand as its new regional vice president of revenue for the Asia Pacific and Japan region. Tagand succeeds Kristyn Wallace and will lead the sales, customer success, and partnership teams across the region to drive growth and innovation and ensure client success.

Tagand has previously been regional vice president for Salesforce and national sales leader at Southern Cross Austereo. She has 18 years of experience in sales across media and tech and worked across Australia and London.

Tagand is also currently pursuing her MBA at the Australian Graduate School of Management with the University of NSW. She holds qualifications from the Australian Institute of Company Directors.

“It is an incredible honour to be a part of this passionate team and contribute to the growth and success of some of the leading brands in the region. In today's dynamic landscape, marketers are required to navigate a myriad of changes, including shifts in the regulatory environment and the rapid pace of technological innovation. SAP Emarsys consistently delivers relevant solutions to meet the evolving needs of our customers, positioning us at the forefront of the ever-evolving MarTech landscape”, she said.

As part of her role, Tagand hopes to empower more marketers through the innovation of SAP Emarsys’ products such as Mobile Wallet, and channels such as access to its newest partnership with TikTok and LinkedIn to enable retailers to reach its customers without an app. Tagand will also continue building on customer success and excellence in APJ whilst broadening its market offerings across new industries to further enable brands to engage and connect with their customers.

“We’re incredibly excited to welcome Silvana to the Emarsys team. With an impressive customer-centric background in go-to-market roles, she has garnered a wealth of experience working with globally renowned brands. Witnessing the remarkable growth of our APJ region has been truly inspiring and under Silvana’s leadership, we will elevate the region to even greater heights”, said SAP Emarsys chief revenue officer Thomas Harris.

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