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YouTube Begins New Wave of Slowdowns For Users With Ad Blockers Enabled - Slashd...

 8 months ago
source link: https://news.slashdot.org/story/24/01/15/224242/youtube-begins-new-wave-of-slowdowns-for-users-with-ad-blockers-enabled
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YouTube Begins New Wave of Slowdowns For Users With Ad Blockers Enabled

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An anonymous reader quotes a report from 9to5Google: YouTube recently started slowing down its entire site whenever ad blockers are used. A new wave of slowdowns is hitting users, with the only resolutions being disabling the ad blocker or upgrading to premium. To combat the increasing frequency of ads on YouTube, people have employed the use of ad blockers for years. According to YouTube, that method of avoiding ads is deemed a violation of the terms of service. Of course, pre-video ads are a huge source of income for the service, and the only way to avoid them without the use of a third-party application is to pay YouTube directly for premium. YouTube has since started discouraging the use of ad blockers in a couple of ways. The first is with a pop-up message that reads, "Ad blockers violate YouTube's Term of Service." The message then suggests you turn off your ad blocker. The user is not allowed to continue watching without doing so. The second method is one that's now starting to roll out to more users. YouTube has recently started slowing the entire site when an ad blocker is being used, referring to it as "suboptimal viewing." According to a post on Reddit, multiple users have noted that YouTube has become laggy and unresponsive, seemingly all of a sudden. It was quickly discovered that disabling whichever ad blocker is being used immediately revitalizes the site.

Let's be real here. The greedy assholes at YouTube may think people cannot live without their service, but that is, obviously, not true. So all they will do is reduce viewership.

  • The enshittification continues. When I got the full block, I logged out and deleted cookies and continue ad-free unabated. Their recommendations had gotten worse and worse, so nothing of value was lost. The near daily updates to Adblock Pro that I get suggest there's a vigorous war going on in the background.

    • Re:

      I do not have an adblocker but the experience is getting terrible. I was watching a clip when an ad appeared. I skipped it when the option was available. Not 10 seconds later, another series of ads started that were not skippable. The clip was only 5 mins long but had nearly 1 min of ads.
      • I've got an ad blocker. I noticed YouTube was very slow, I guess this is why. It's still way better than the ads.

    • The Internet companies are simply reaping what they sowed. They destroyed competitors by offering things for free. Now people have come to expect it. I have zero sympathy for Google.

      If they'd made YouTube paid from the start and tried to compete with real TV stations or streaming services on a fair playing field, then maybe. But they didn't do that.

      • Re:

        Yup. I'm not ever going to pay YouTube whatever ridiculous amount they want for their premium subscription. I'm happy to pay for Nebula though.

        People dislike being the victim of bait and switch schemes. Shocking.

      • Re:

        The whole piracy argument makes sense when you're dealing with IP holders who have a monopoly over the distribution of their content. If you want to watch Star Wars - The Galactic Cash Grab Continues, you're doing it on Disney+ for whatever they've decided to charge for the service, or you're taking to the high seas. However, with YouTube, Google doesn't own the content. The individual content creators are the ones at fault for continuing to host their videos on a site that has become user-hostile.

        The co

        • Re:

          The problem with the "exodus theory" is that all of the big name YouTube content creators are staying put. Most of them gave up trying earn a meager living with YouTube ad revenue a long time ago, and they make their money with 3rd party product placement and/or merch sales. As long as Google doesn't mess with their cash cows, they're mostly comfortable where they are.

          When the small timers try to leave YouTube and go to places like Rumble or Odysee, the viewers rarely follow them and they end up with just a

    • Is it for free ? No you have to watch ads. I am ok with that. So you get ads from Google, then ads from the youtuber because Google don't pay well and/or demonetize like hello, and then Google ads again, you begin to feel that it's a bit too much ads. And, sorry, but Youtube ads, from Google, are very deceptive ("buy that product your gov want to ban because it solves everything, including climate change, human mortality and much more"), so you end up using ad block. And when they go after you, you just lea

    • Re:

      A lot of videos get shared by people who use ad blockers to people who don't. So yeah, it does impact the bottom line. I don't use YouTube often enough for it to have an impact.

    • Re:

      Exactly. YouTube made money with ads to support the platform, it never was free any more than OTA TV. Od course, there is a subset that wants the content but doesn't want the ads so they block them, and YouTube responds accordingly. Google will no doubt look at the usage statistics and see the impact this has on them and either say "good riddance" or change their stance. I'm betting on the former, even if it isn't a popular opinion on/.; neither is yours as evidenced by the "Flamebait" score. Hell, i

      • Re:

        It's also entirely possible that YouTube wants to start getting out of the user-created content hosting biz and is heading towards being a consumption-only video portal of commercially-produced content.

    • Re:

      Where do the people who don't mind ads but are respponding fit into your charactarization? How does YT adding more ads, more unskippable ads, being arguably something that lead to a rise in adblock usage fit into your charactarization?

      • Re:

        I was watching a simple short video some time ago that started with an ad, played for a minute then an ad, then a couple seconds later, another ad. There were more ads than video. If not wanting to be served 75 percent ads, 25 percent content makes a person "entitled" as poster writes, what is their plan I wonder?

        The idea that the consumer is entitled because they don't want ads is putting Descartes before the horse.

        Adblocking came about because ads often give us unwanted gifts. Anyone here remember wh

  • Re:

    That's right. They give an option to remove all advertisements and if it's not worth that money to you or the content is not worth sitting through the advertising then it's not worth watching obviously.

    Plenty of creators also have Patreons and platforms like Nebula exist as well so there are alternatives.

    • Plenty have Patreon, AND have ad revenue turned on, AND DON'T use another service.

      If I want to see content from some of favourite creators, they are forcing me to use YouTube.

      It's a viscous cycle.

      • Re:

        And if I want to watch shows on Netflix I have to pay for Netflix, like we used to have to pay HBO to watch things on their network. Is the content worth the price they are asking or not is really the question

  • Re:

    Is there a way to detect the slowness, to at least tell the users this is happening to them? Can ad blockers add something that tells me this?

  • Re:

    Let's be real here. People absolutely cannot live without their service which is why they keep jumping through hoops to try to block the ads. They *really do* want to watch Youtube. Youtube isn't going to lose the battle over freeeloaders.

    • Re:

      I watch youtube for entertainment; youtube with ads is not entertainment.

      Thus the only reasonable options are to quit youtube, to pay them not to deliver ads, or to let them deliver ads and have my computer which I control display it as I choose (ad free). They really have no way to force ads into my eyeballs nor detect their failure to do so, even if they make the most convenient way to watch their content free to download the video instead of streaming it.

  • Re:

    Is it? Based on the effort people put into blocking ads on Youtube vs just not using it, it would seem quite a few cannot get by without it, or just don't want to.

  • That's almost guaranteed with this strategy. If you block the video and tell people why then they at least know why they can't watch the video and they at least consider the possibility of either watching the ads or paying for premium, even if most just upgrade their ad blocker (assuming they know how).

    If you just make your site perform badly people will assume that your site is overloaded and can't handle the load. That's a much worse outcome because it kills your reputation while, at the same time, ma

  • You're just a leech at the point. Why would any business want non-paying customers that cost them money?

    As for them being greedy well that's kind of how capitalism works in particular are flavor of capitalism driven by Wall Street and shareholders. If you're not continuously driving growth and increased revenue Wall Street looks at you as something they should strip for parts.

    Expect to see a lot more of this as companies look to shed less profitable customers and focus on the ones that make them the

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