iTWire - Adyen partners with Fraser Hospitality in Asia, Australia, Europe
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Tuesday, 09 January 2024 14:42
Adyen partners with Fraser Hospitality in Asia, Australia, Europe Featured
By Gordon Peters
Global financial technology platform Adyen has announced that it is powering payments for global hospitality operator Frasers Hospitality in Singapore, Malaysia, Australia, and across Europe.
“An award-winning brand renowned for its service excellence”, Frasers Hospitality understands that continuous innovation is key to providing its guests with memorable stays and in 2021, it introduced frictionless guest experiences across its web, check-in and food and beverage (F&B) powered by Adyen’s single platform offering,” Adyen notes.
Adyen says that through the partnership, guests arriving at Frasers Hospitality-owned properties can spend less time at reception during check-ins/check-outs, and more time enjoying the quiet luxury of their stays. In addition, guests can also choose their preferred payment methods, not only online during their initial bookings but also offline, such as during check-in/check-out and at F&B outlets managed by Frasers Hospitality - and through Adyen, properties under Frasers Hospitality can offer guests a wide range of payment options, including all major credit cards and locally preferred payment methods like Alipay, WeChat Pay, UnionPay and GrabPay, among others.
“Our guests view our serviced apartments as their home away from home. This feeling of affinity stems from our continuous commitment to making our guests enjoy the most comfortable stay,” said Mark Chan, Chief Operating Officer of Frasers Hospitality. “With its innovative solutions, Adyen not only delivers a seamless journey to our guests but also simplifies back-of-house reconciliation for our operational teams.”
“We are pleased to be the preferred payments partner for Frasers Hospitality, supporting them in meeting their vision of creating both extraordinary and seamless experiences for guests. We understand that delivering bespoke services is always at the core of the hospitality business,” said Hayley Fisher, Country Manager, Australia and New Zealand, Adyen. “With our rich data and innovative solutions, Frasers Hospitality will benefit from valuable customer insights in a single platform overview, enabling them to further amplify customer engagement across their operations.”
Fisher said that the fluctuating rates of occupancy presents one of the most difficult challenges for accommodation operators, as they must be prepared to cater to peak and lull seasons in a timely manner.
“Adyen’s full integration with third party providers like property management systems allows the hotel operator to easily match payments data to occupancy data. With an accurate overview of their room occupancies at its fingertips, Frasers Hospitality is able to readily adjust their operations to meet the demand trends.
“Adyen’s integrated solution further optimised the round-the-clock operations of Frasers Hospitality. Previously during night audits, front desk staff had to manually close the standalone terminals across the property, and post the payments information of the day into their property management system. After deploying Adyen’s solution, the information is automatically recorded into the system after each completed transaction, thereby eliminating the need for night audits.”
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