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Google blocks third-party cookies for 30 million Chrome users, introduces 'Track...
source link: https://nextbigwhat.com/google-blocks-third-party-cookies-for-30-million-chrome-users-introduces-tracking-protection/
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Google blocks third-party cookies for 30 million Chrome users, introduces ‘Tracking Protection’
- Google is automatically blocking third-party cookies for millions of Chrome users, replacing the technology with ‘Tracking Protection’.
- The new feature aims to stop cross-site tracking, and will be enabled for 30 million users across various platforms.
- Google will leverage a new feature called ‘Ad Topics’, using users’ recent browsing history to enable relevant ads, instead of third-party cookies.
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