Holiday Shopping Insights: Be ready for determined shoppers

1 Google/BCG, U.S., Holiday Spending Analysis, analysis of U.S. Mastercard credit card data, retail categories included were Apparel, Department Store, Electronics, Home Furniture and Furnishings, Home Improvement, Jewelry, Nov. 29, 2022–Dec. 24, 2022.

2 Google/Ipsos, U.S., Holiday Shopping Study, online survey, n=5,906 Americans 18+ who conducted holiday shopping activities in the past two days, Oct.13, 2022–Dec. 7, 2022.

3 Google/Ipsos, U.S., Holiday Shopping Study, online survey, n=2,521 Americans 18+ [Gen Z (n=616), millennials (n=742), Gen X (n=656), boomers (n=507)] who conducted holiday shopping activities in the past two days, Dec. 1, 2022–Dec. 25, 2022.

4 Google/Ipsos, U.S., Holiday Shopping Study, online survey, n=4,146 shopping occasions among Americans 18+ who conducted holiday shopping activities in the past two days, Dec. 1, 2022–Dec. 25, 2022.

5, 6 Google/Ipsos, U.S., Holiday Shopping Study, online survey, n=8,467 Americans 18+ who conducted holiday shopping activities in the past two days, Oct. 13, 2022–Jan. 4, 2023.

7 Google-commissioned Ipsos Consumer Continuous study, U.S., n=1,002 online consumers 18+, Aug. 7, 2023–Aug. 13, 2023.

8 Google/Ipsos, U.S., Holiday Shopping Study, online survey, n=8,334 in-store shopping occasions among online 18+ who shopped for the holidays in the past two days, Oct. 13, 2022–Jan. 4, 2023.

9 Google/Ipsos, U.S., Holiday Shopping Study, online survey, n=1,084 Americans 18–26 (Gen Z) who conducted holiday shopping activities in the past two days, Oct. 13, 2022–Jan. 4, 2023.

10 Google/Kantar, U.S., Omnichannel Merchant Maturity study, n=300 omnichannel merchants, March 7, 2022–April 5, 2022.

11 Google/BCG, U.S., Holiday Spending Analysis, analysis of U.S. Mastercard credit card data, retail categories included were Apparel, Department Store, Electronics, Grocery, Home Furniture and Furnishings, Home Improvement, Jewelry, Dec. 26, 2022–Jan. 8, 2023.