Holiday Shopping Insights: Keep momentum with devoted shoppers
source link: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/holiday-campaigns-for-devoted-buyers/?amp%3Butm_medium=rss&%3Butm_campaign=rss-feed
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Richard Manso
Senior Director of Retail & Merchant Marketing
1 Google/BCG, Holiday Spending Analysis, U.S., analysis of U.S. Mastercard credit card data, retail categories included were Apparel, Department Store, Electronics, Home Furniture and Furnishings, Home Improvement, Jewelry, Dec. 26, 2022–Jan. 8, 2022.
2 Google Internal Data, U.S., Sept. 1, 2022–Jan. 31, 2023.
3 Google/Kantar, The Future of Retail, AU, BR, CA, FR, DE, MX, KR U.K., U.S., n=10,806 online consumers 18+ (~n=2,700 per generation: Gen Z, millennial, Gen X, baby boomer), March 22, 2023–March 31, 2023.
4, 9 Google-commissioned Ipsos Consumer Continuous study, U.S., ~n=1,000 online consumers 18+, Oct. 2, 2023–Oct. 8, 2023.
5 Google/Ipsos, Holiday Shopping Study, U.S., online survey, n=8,476 Americans 18+ who conducted holiday shopping activities in the past two days, Oct. 13, 2022–Jan. 4, 2023.
6 Google/Ipsos, Holiday Shopping Study, U.S., online survey, Americans 18+ who conducted holiday shopping activities in the past two days, n=1,823 holiday shopping occasions, Dec. 26, 2022–Jan. 4, 2023.
7 Google/Ipsos, Holiday Shopping Study, U.S., online survey, Americans 18+ who conducted holiday shopping activities in the past two days, Gen Z n=1,787, millennials n=4,637, Gen X n=4,995, baby boomers n=3,143 shopping occasions, Oct. 2022–Jan. 2023.
8 Google Internal Data, U.S., Sept. 2022–Jan. 2023.
10 Google Internal Data, U.S., Dec. 1, 2022–Jan. 31, 2023.
11, 12 Google/Ipsos, Holiday Shopping Study, U.S., online survey, Americans 18+ who conducted holiday shopping activities in the past two days, n=8,467, Oct. 13, 2022–Jan. 4, 2023.
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