Visual Workflows by Userlist

Build powerful product-led experiences

Hey ProductHunt! It’s been a while since we last launched a major feature, but it feels good to be back 😊

At its core, Userlist has always been an automation tool that happens to send emails. It’s the way we architected and designed the application when we started out in 2017. There are a handful of systems that work together as building blocks (Yes, I’ve always enjoyed playing with Lego) to power everything.

So far, our campaigns have been a thin presentation layer on top of one of those systems: the automation engine. The automation engine is essentially a programming language. It has various statements (like conditions, loops, and delays) and a couple of built in functions (like sending messages). All of these components, are pretty self contained and can be composed into more complex functionality.

We’re super excited to finally release our visual workflow builder that exposes these building blocks for everyone to use. While it’s “just” a new presentation layer on existing systems, it’s a huge step forward for Userlist as a product.

Building campaigns is much more flexible now. Instead of just having conditions on messages that define whether or not it’s send, you can now build more complex flows that are also easier to grasp just by looking at them.

This is only the beginning. We’re excited about the new opportunities this new way of building automations opens up. We’ve got some exciting things in the pipeline.