The Ringer’s Bill Simmons: “You can’t just be famous and have a podcast”
source link: https://www.theverge.com/2023/10/13/23916313/ringer-spotify-bill-simmons-screentime-podcasts
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The Ringer’s Bill Simmons: “You can’t just be famous and have a podcast”
/Spotify’s head of podcast monetization and innovation reflected on the state of the industry at Bloomberg’s Screentime conference.
By Amrita Khalid, one of the authors of audio industry newsletter Hot Pod. Khalid has covered tech, surveillance policy, consumer gadgets, and online communities for more than a decade.
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It’s no surprise that Bill Simmons is “bullish” about the future of podcasting. Spotify’s head of podcast monetization and innovation and founder of The Ringer podcast network shared some thoughts on the podcast industry in a discussion with Bloomberg reporter Lucas Shaw at the Screentime conference on Thursday.
Although Simmons acknowledged that “some mistakes” were made, his view is that in 2023, people are more informed about what makes a good podcast and what the challenges are. “I actually am pretty bullish because I think we’re moving onto a new era, wherever it’s going,” said Simmons about the podcast industry.
One area that Simmons thought the podcast industry had come to a consensus on was the hit-or-miss nature of celebrity podcasts. “You can just be famous and have a podcast. It can’t just be the sixth thing. It can’t be something that you didn’t spend any time on.”
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