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Spotify limits free tier features in India to boost paid subscriptions

 11 months ago
source link: https://nextbigwhat.com/spotify-limits-free-tier-features-in-india-to-boost-paid-subscriptions/
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Home Spotify limits free tier features in India to boost paid subscriptions

Spotify limits free tier features in India to boost paid subscriptions

  • Spotify is restricting features for free tier users in India, including manual song order and song replay, to encourage more paid subscriptions.
  • Despite being one of the top five countries for Spotify’s monthly active users, India’s free to paid user ratio is low due to preference for ad-supported model.
  • The move follows similar strategies by other music streaming services in India, such as Tencent-backed Gaana and ByteDance-owned Resso.
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