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Netflix struggles in India, lagging behind Prime Video and Disney+, says Bernste...
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Home Netflix struggles in India, lagging behind Prime Video and Disney+, says Bernstein
Netflix struggles in India, lagging behind Prime Video and Disney+, says Bernstein
- Netflix has around 6.5 million subscribers in India, significantly less than Prime Video’s 20 million and Disney+ Hotstar’s 40 million.
- Analysts attribute Netflix’s slower growth to a lack of local content, with only 12% of its titles being local, compared to 60% of Prime Video’s catalog.
- Despite lowering prices and partnering with Jio Platforms, Netflix’s reception in India remains poor, with Disney’s Hotstar dominating due to its cricket streaming offerings.
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