Bumble CEO says AI will actually help you get more dates. Here's how.

Bumble CEO says AI will actually help you get more dates. Here's how.

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• Bumble CEO Whitney Wolfe Herd told Bloomberg in an interview that AI can enhance the dating game.

• She said AI can help dating app users improve their flirting and can even be good for business.

• The CEO's thoughts on AI come as dating apps begin to include generative AI features into their platforms.

AI has come for your favorite dating apps — and the CEO of Bumble thinks the technology can help users land more dates.

Whitney Wolfe Herd, the founder of the popular dating app, said during an interview that AI — specifically chatbots, which she said are "all the hype right now" — has the potential to revolutionize dating by helping people find love and live happier lives more quickly.

"This moment here and now at the intersection of this explosive consumer-forward AI discussion is one of the more interesting moments in dating," Wolfe Herd told Bloomberg on this week's episode of "The Circuit with Emily Chang." "I think we can help a lot of people across the world find their happiness a lot quicker, a lot safer, and a lot better."

One way the Bumble CEO sees AI facilitating relationships is by helping online daters improve their flirting — a skill that she said is, in part, why single Americans have trouble dating.

"The average US single doesn't date because they don't know how to flirt, or they're scared they don't know how," Wolfe Herd said. "What if you can leverage the chatbot to instill confidence, to help someone feel really secure before they go and talk to a bunch of people they don't know?"

Wolf Herde doesn't just think AI can help people flirt better — she said that the technology can help dating apps make more money. She argues that it is rare to "hear someone spend their life with the same person," which means that newly single people re-entering the online dating market could benefit from AI.

"When you actually take a longer-term horizon, the re-engaged customer is a really important business, and AI is going to be a huge tailwind to this, a huge catalyst to helping people really both shine but also attract in terms of compatibility and better matching," she said.