Lead Tracker - Find out the real origin of your sales | Product Hunt

Find out the real origin of your sales

Understanding the real origin of every new client has always been a challenge for us digital marketers and advertisers.

After all, what good is an ad campaign that generates tons of leads if those leads do not convert into paying customers? What good is investing more on a campaign with a cheaper lead if they won’t give us any return in the end? And how do we decide which ads, campaigns or strategies are bringing real return and which ones are just spending our money away?

Those were the questions that bothered us in our everyday work life in digital marketing. And we knew we weren’t alone feeling those pains. Yes, of course there were already many different tracking methods and techniques in the market, but all of them required a lot of effort and time to make it work. Different platforms, many spreadsheets and lots of data to be gathered, crossed and treated, draining all of our time and energy before we even got to the analyzing and making decisions part.

What if we could do all that in a single platform, no spreadsheets, and with just a few simple steps?

1 – Install a pixel on our website; 2 – Copy and paste the tracking code on our ads manager tools; 3 – Make a few integrations;

And done! Just wait for your reports to bring all your origin data after every pageview, leads capture and sale.

Well, that’s exactly what we did when we created Lead Tracker. A tracking tool for digital marketers willing to make decisions based on real data. Simple to install, simple to use, leaving room, time and energy free for the important part: analyzing your business and creating better strategies.

It all started 3 years ago and we keep growing and improving every day. It’s been a long way and many iterations since our version 1.0 and we’re sure there still room for more. Our next step up, for example, is developing a way to track conversion funnels with no leads capture, our number one asked feature since launch.

We’re based in Brazil and, today, most of our clients are either Brazilian or Latin American. But we know there are more people out there waiting for a solution like this that could help us find new ways forward.