iTWire - Snap joins AEC to encourage Australians to vote in referendum
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Tuesday, 22 August 2023 09:33
Snap joins AEC to encourage Australians to vote in referendum Featured
By Sam Varghese
American multimedia firm Snap has partnered with the Australian Electoral Commission to encourage Australians to vote in the upcoming referendum on including a Voice for First Nations people in the Constitution.
In a statement, the company's Australian operation said the referendum campaign was now live on Snapchat and would provide learning experiences for users.
The company said it would use an educational AR Lens to help users test their knowledge about referendums.
It said: "The Lens is also designed to be shared with friends to encourage their Snapchat connections to participate and learn more about how their answer matters on voting day.
Snap managing director ANZ Tony Keusgen said: “Millions of young Australians use Snapchat every day, none of whom would ever have taken part in a referendum before.
"Snapchat is about connecting and communicating with people you know in real life, and this campaign is designed to be shared with your mates on the platform. Alongside the AEC, we want to spark conversations with friends and family ensuring every answer matters."
AEC spokesperson Evan Ekin-Smyth said of the partnership, “Working with Snapchat is the perfect partnership to engage with young Australians, who are new to voting in a referendum, in a fun and creative way.
"Together with Snap we’re looking forward to making voting in the referendum easy to understand and follow, encouraging everyone to participate.”
No date has as yet been announced for the referendum, but it is likely to be held in October, with the 14th said to be a likely date.
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