(Bloomberg) -- Peloton Interactive Inc., the seller of upscale home-gym equipment, wants to be known as something else: a workplace perk.

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The company is going after business clients — especially small and midsize firms — by making it easier for them to offer Peloton services to employees and customers. The push, called Peloton for Business, is an attempt to gain a bigger foothold in seven areas: hotels, corporate wellness, apartment buildings, education, health care and neighborhood gyms.

Peloton has been striving to broaden its focus after a post-pandemic slump ravaged its finances. Consumers have long associated the brand with in-home workouts, which became a problem after lockdowns eased and people headed back to offices and gyms. Peloton suffered an inventory glut, five straight quarters of sales declines and a stock rout that erased more than 90% of its value.

Under Chief Executive Officer Barry McCarthy — a veteran of Netflix Inc. and Spotify Technology SA who took charge last year — Peloton has been trying to meet customers where they are. That’s meant focusing more on its mobile app, which lets users do workouts without having to buy a Peloton bike or treadmill.

The business initiative is an extension of that strategy. Peloton is letting employers offer its app as a worker benefit, along with discounts on equipment and other features. The app usually costs consumers as much as $24 a month, depending on what options they sign up for.

As part of the push, Peloton is working with Sequoia to offer the benefit in that firm’s Wellbeing Bundles, a network of health and wellness providers.

Peloton also looks to sell more bikes to hotels, residential buildings and office gyms, which will offer them as a free perk. Already, the New York-based company made a deal with Hilton Worldwide Holdings Inc. to put 5,800 of its bikes in hotels. And it’s teaming up with the YMCA to get equipment into the nonprofit organization’s fitness centers.