4 ways to move forward with confidence in a privacy-first world
source link: https://www.thinkwithgoogle.com/future-of-marketing/privacy-and-trust/privacy-first-marketing-decisions/?amp%3Butm_medium=rss&%3Butm_campaign=rss-feed
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Karen Stocks
Vice President, Global Measurement Solutions
1 Google/Kantar, U.S., Measurement & AI Benefits & Opportunities, n=502 marketing decision-makers at medium to large advertiser and advertising agencies in select verticals (travel, health, auto, CPG, and retail), April 2023.
2 Google/Ipsos, Brazil, Canada, Mexico, U.S., Privacy by Design: The benefits of putting people in control, n=8,000 online participants aged 18-70 Q. Which brand would be your first choice the next time you are looking to buy [category]? Q. Given the scenario you just saw, which brand would be your first choice the next time you are looking to buy [category]?, July 2022.
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