Holiday Shopping Insights: Connect early with deliberate shoppers
source link: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/connect-with-early-holiday-shoppers/?amp%3Butm_medium=rss&%3Butm_campaign=rss-feed
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Richard Manso
Senior Director of Retail & Merchant Marketing
1 YouTube Internal Data, Global, 2022 vs. 2021.
2 Google/Ipsos, Holiday Shopping Study, online survey, Americans 18+, general population (n=1,016), who conducted holiday shopping activities in the past two days (n=618), Oct. 2022–Jan. 2023.
3 Google/Ipsos, Holiday Shopping Study, online survey, Americans 18+ who conducted holiday shopping activities in the past two days, n=10,507 purchases, Oct. 2022–Jan. 2023.
4 Ipsos commissioned by Google, Passive Shopping Survey, AR, AU, BR, CA, CL, CO, FR, DE, IN, ID, IT, JP, MX, NL, PE, PL, SG, ES, KR, AE, U.K., U.S., shoppers (13+) that made an online purchase in the past month and use social media at least weekly; shopper saw an influencer with the item purchased, n=3,836, March 2023–April 2023.
5 Google/Ipsos, Holiday Shopping Study, AR, AU, BE, BR, CA, CL, CO, DK, FI, FR, DE, IT, MX, NL, NO, PE, ES, KR, SE, U.K., U.S., n=84,075 online consumers 18+ who shopped for the holidays in the past two days, Oct. 2022–Jan. 2023.
6 Google-commissioned Ipsos Consumer Continuous study, AU, BR, CA, CN, FR, DE, IN, IT, JP, MX, ES, ZA, KR, U.K., U.S., n=1,000 online consumers 18+ per market, July 7, 2022–July 10, 2022.
7 Google-commissioned Ipsos Consumer Continuous study, AU, BR, CA, FR, DE, IN, IT, JP, MX, ES, ZA, KR, U.K., U.S., ~n=500–1,000 online consumers 18+ per market, June 5, 2023–June 11, 2023.
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK