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How Tom Brady’s Crypto Ambitions Collided With Reality

 1 year ago
source link: https://www.nytimes.com/2023/07/06/technology/tom-brady-crypto-ftx.html
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Technology|How Tom Brady’s Crypto Ambitions Collided With Reality

How Tom Brady’s Crypto Ambitions Collided With Reality

The superstar quarterback is among the celebrities dealing with the fallout from the crypto crash. Others, like Taylor Swift, escaped.

A helmetless Tom Brady photographed from the shoulder pads up.
As an FTX “ambassador,” Tom Brady appeared in a Super Bowl commercial, on billboards and at FTX’s conference in the Bahamas, promoting the start-up as “the most trusted” institution in crypto.Credit...Doug Mills/The New York Times
A helmetless Tom Brady photographed from the shoulder pads up.

By Erin Griffith and David Yaffe-Bellany

Erin Griffith covers start-ups and venture capital, and David Yaffe-Bellany writes about the crypto industry.

July 6, 2023Updated 1:06 p.m. ET

As the FTX cryptocurrency exchange imploded last fall, Tom Brady, the seven-time Super Bowl-winning quarterback, made an urgent phone call.

He dialed Sina Nader, FTX’s head of partnerships. The exchange’s staff was in the middle of a crisis meeting with its beleaguered founder, Sam Bankman-Fried. Mr. Nader couldn’t answer. “I never would’ve expected to decline a call from Tom Brady,” he said.

Erin Griffith reports on technology start-ups and venture capital from the San Francisco bureau. Before joining The Times she was a senior writer at Wired and Fortune. More about Erin Griffith

David Yaffe-Bellany covers cryptocurrencies and financial technology. He graduated from Yale University and previously reported in Texas, Ohio, Connecticut and Washington, D.C. More about David Yaffe-Bellany


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