4th of July fireworks shows return to 2019 levels as holiday demand ramps up
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4th of July fireworks shows return to 2019 levels as holiday demand ramps up
4th of July fireworks shows return to 2019 levels as holiday demand ramps up
At least sixty percent of American consumers are planning to sit down and enjoy Fourth of July fireworks displays this year. Fireworks by Grucci CEO and Creative Director Phil Grucci joins Yahoo Finance Live to give an insider look into the business of shock-and-awe, breaking down the worldwide demand for fireworks and digitization trends.
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4th of July fireworks shows return to 2019 levels as holiday demand ramps up
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At least sixty percent of American consumers are planning to sit down and enjoy Fourth of July fireworks displays this year. Fireworks by Grucci CEO and Creative Director Phil Grucci joins Yahoo Finance Live to give an insider look into the business of shock-and-awe, breaking down the worldwide demand for fireworks and digitization trends.
Video Transcript
- It's almost July 4th. And you know what that means? Fireworks. 60% of consumers planning to watch fireworks this year as part of their 4th of July celebrations. That's up from 46% last year. This is all according to the latest data out from Numerator.
So here to discuss what to expect this July 4th holiday and what that means for the firework industry, I want to bring in Phil Grucci. He's CEO and creative director of Fireworks by Grucci. Phil, it's great to see you here. So when we compare where we are today to where we were a year ago, lots of talk just about the shortage of fireworks. People weren't going to be able to get their hands on them. And then if they did, it was going to cost a heck of a lot more. What are you seeing this year?
PHIL GRUCCI: Well, we're seeing the supply chain is loosened a lot. So that question of whether there's stock available on the consumer side. So our sector is in the entertainment business side, the public display side.
But on the consumer side, which is where all that fear was coming from is whether you're going to get your fireworks, that is loosened as well. Our supply side from both Europe and from Asia has loosened shipping, has gotten a little bit better than it was last year and the year before that. So we have plenty of fireworks this year, I can assure you that.
- Good to know. And here, just based on what's happened over the last few years where we've emerged on the other side of the pandemic, things normalizing. Are we seeing the fireworks budgets going back up? And where are some of the biggest displays?
PHIL GRUCCI: We are seeing the budgets coming back to 2019 levels and the volume of firework displays that we had back in 2019. Actually, we're up about 30% on that. But where the larger displays are, we have lost-- we produce about 67 shows between here and New York all the way out to Hawaii to Pearl Harbor, Hawaii, and down to SeaWorld Florida.
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