Ali LeClerc - Senior Director of Marketing & Community - Ahana, an IBM compa...

Ahana is the SaaS for Presto company with the aim of simplifying data lakehouse analytics in the cloud. We're hiring - reach out to us at [email protected]!

The explosive growth of the digital economy is driving a profound transformation in the way data is managed and user experiences are delivered. Couchbase is disrupting the $40B database market with its data platform that revolutionizes digital innovation. Built on the most powerful NoSQL technology, the offering delivers the scale, performance and agility required by the most demanding organizations, including 20 of the Fortune 100.

• Work cross functionally to bring solutions to the…

The explosive growth of the digital economy is driving a profound transformation in the way data is managed and user experiences are delivered. Couchbase is disrupting the $40B database market with its data platform that revolutionizes digital innovation. Built on the most powerful NoSQL technology, the offering delivers the scale, performance and agility required by the most demanding organizations, including 20 of the Fortune 100.

• Work cross functionally to bring solutions to the market
• Represent Couchbase at industry events and speaking engagements
• Produce written case studies, blogs, and thought leadership pieces on solution messaging and positioning

Manage and execute the worldwide product marketing strategy for Couchbase Mobile, the NoSQL database for mobile. Key responsibilities include:

• Go-to-market strategy
• Competitive analyses
• Product positioning
• Budget allocation to drive pipeline, awareness, and adoption
• Represent the product and company at industry events and speaking engagements
• Produce written case studies, blogs, thought leadership pieces
• Develop marketing content based on current partner…

Manage and execute the worldwide product marketing strategy for Couchbase Mobile, the NoSQL database for mobile. Key responsibilities include:

• Go-to-market strategy
• Competitive analyses
• Product positioning
• Budget allocation to drive pipeline, awareness, and adoption
• Represent the product and company at industry events and speaking engagements
• Produce written case studies, blogs, thought leadership pieces
• Develop marketing content based on current partner success
• Drive developer and enterprise adoption of mobile product

Responsible for increasing customer acquisition and marketing sourced pipeline.

• Achieved a 936% ROI on marketing spend
• Created and executed campaigns using Marketo, from asset creation to analytics
• Launched 5 new content publishers
• Drove content calendar based on key insights from successful campaigns
• Managed, produced and drove attendance of all webinars, both in house and third party, with over 10,000 attendees in 2014
• This role required deep knowledge of…

Responsible for increasing customer acquisition and marketing sourced pipeline.

• Achieved a 936% ROI on marketing spend
• Created and executed campaigns using Marketo, from asset creation to analytics
• Launched 5 new content publishers
• Drove content calendar based on key insights from successful campaigns
• Managed, produced and drove attendance of all webinars, both in house and third party, with over 10,000 attendees in 2014
• This role required deep knowledge of Marketo, Salesforce, GoToWebinar, On24 and CVENT

Manage, drive and grow the Couchbase community through programs and events. Includes Couchbase global user conferences, meetups, tradeshows, and speaker programs. Develop and execute community engagement programs internally.