Global Growth Needs a Local Approach
source link: https://hbr.org/podcast/2023/06/global-growth-needs-a-local-approach
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Global Growth Needs a Local Approach
How can global businesses best account for local conditions as they grow? Harvard Business School assistant professor Alexander MacKay studied Uber’s strategies as it entered new markets around the world. He wanted to understand how global businesses can scale fast and survive for the long run.
He tells Cold Call host Brian Kenny that Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets: New York, Bogota, Delhi, Shanghai, Accra, and London.
Key episode topics include: competitive strategy, global strategy, government policy, regulation, disruptive innovation, new markets, transportation, competition policy, ridesharing, growth strategy, technology, ethics, antitrust.
HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.
- Listen to the original HBR Cold Call episode: Uber’s Strategy for Global Success (Dec 2020)
- Find more episodes of Cold Call
- Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org.
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK