6
McDonalds and Fandom Replaced A Wiki Page With An Advertisement - Slashdot
source link: https://news.slashdot.org/story/23/06/20/1643222/mcdonalds-and-fandom-replaced-a-wiki-page-with-an-advertisement
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
McDonalds and Fandom Replaced A Wiki Page With An Advertisement
Please create an account to participate in the Slashdot moderation system
binspamdupenotthebestofftopicslownewsdaystalestupid freshfunnyinsightfulinterestingmaybe offtopicflamebaittrollredundantoverrated insightfulinterestinginformativefunnyunderrated descriptive typodupeerror
Do you develop on GitHub? You can keep using GitHub but automatically sync your GitHub releases to SourceForge quickly and easily with this tool so your projects have a backup location, and get your project in front of SourceForge's nearly 30 million monthly users. It takes less than a minute. Get new users downloading your project releases today!
Sign up for the Slashdot newsletter! or check out the new Slashdot job board to browse remote jobs or jobs in your area
×
Sign up for the Slashdot newsletter! or check out the new Slashdot job board to browse remote jobs or jobs in your area
An anonymous reader shares a report: Grimace, an ancient McDonalds character who -- recent marketing blitz aside -- may be so unknown among younger readers they will actually need to consult a website to find out who the hell he is, has for a very long time had an extensive page up over at the unofficial McDonalds Wiki. Until this week, at least, when McDonalds paid the site's owners to temporarily replace Grimace's biography with a paid advertisement.
Let's be clear up front: the original biography, written by critic, writer and digital marketer Nathan Steinmetz, aka Humanstein, isn't the most important piece of historical information on the internet. Doing exactly what it needed to do, it served as an introduction to the character himself, before also (this was the real highlight) delving into real-life matters like Malaysian Happy Meals, records of his public appearances and a list of the people who had voiced the character and worn the purple suit. Or it did, until it started looking like this instead. At time of writing the page had been completely hijacked, Nathan's research wiped and replaced with reminders that people can go buy a Grimace meal at McDonalds and play a video game based on the character. The wiki's changelog says the swap is temporary, running "for the length of this [advertising] campaign." [...]
Let's be clear up front: the original biography, written by critic, writer and digital marketer Nathan Steinmetz, aka Humanstein, isn't the most important piece of historical information on the internet. Doing exactly what it needed to do, it served as an introduction to the character himself, before also (this was the real highlight) delving into real-life matters like Malaysian Happy Meals, records of his public appearances and a list of the people who had voiced the character and worn the purple suit. Or it did, until it started looking like this instead. At time of writing the page had been completely hijacked, Nathan's research wiped and replaced with reminders that people can go buy a Grimace meal at McDonalds and play a video game based on the character. The wiki's changelog says the swap is temporary, running "for the length of this [advertising] campaign." [...]
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK