Renowned sportswear titan, Nike, has subtly indicated that it might soon unveil a range of nonfungible token (NFT) sneakers in Fortnite, the globally renowned online game developed by Epic Games.

Such a strategic maneuver could signify an unprecedented opportunity for the propagation of Web3 by mainstream gamers. This assertion gains weight given the staggering user base of Fortnite, boasting more than 242.9 million active users over the previous month, as per statistics provided by Active Player.

Nike’s Teaser Announcement: The Ultimate Sneakerhunt

Nike set the speculative mill churning with an announcement on June 16 across its social media platforms. The firm unveiled that the “ultimate Sneakerhunt” is poised to commence on June 20.

The announcement was accompanied by a brief but striking video featuring the iconic logos of Fortnite and Nike’s Air Max. Set against an enchanting skyline full of drifting clouds, the video seamlessly transitions to disclose the moniker of the sneaker hunt, “Airphoria.” It concludes by spotlighting Nike’s logo for its web3 platform, .SWOOSH, together with the logo for Epic Games’ Unreal Engine.

.SWOOSH: The Nike and Web3 Connection

While the details remain under wraps, the NFT enthusiast community has been buzzing with theories. A popular conjecture is that Nike might have developed an NFT-integrated game utilizing Fortnite Creative 2.0, allowing users to construct their virtual island game maps with Fortnite assets.

The recent rollout of Fortnite Creative 2.0, featuring a robust custom map mode akin to game creation on ROBLOX, supports this theory. Although unconfirmed, it’s plausible that Nike might have utilized this mode for game creation. This conjecture gains further traction considering Nike’s previous endeavor to create a game on ROBLOX two years ago, albeit without the integration of NFTs at that time.

While the incorporation of NFTs into Airphoria isn’t confirmed, the presence of .SWOOSH, Nike’s Web3 platform, suggests a strong possibility. Moreover, Epic Games‘ welcoming attitude towards NFT gaming fuels this speculation.

Nike’s Strategic Push into Gaming with NFTs

Of late, Nike’s NFT division, SWOOSH has been bolstering its efforts to infiltrate the traditional gaming sphere.

On June 1, SWOOSH declared its plans to integrate its NFTs into games developed by EA Sports, the enterprise behind the phenomenally successful FIFA soccer game franchise. However, clarity is still awaited on the specific EA Sports games that will feature Nike NFTs.

As we anticipate Nike’s foray into the NFT gaming space, it’s clear that the digital boundaries of fashion, gaming, and blockchain are becoming increasingly intertwined, paving the way for a revolution in the Web3 adoption journey.

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