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Twitter Revitalizes Business Strategy with Video and Commerce Focus

 1 year ago
source link: https://nextbigwhat.com/twitter-revitalizes-business-strategy-with-video-and-commerce-focus/
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Home Twitter Revitalizes Business Strategy with Video and Commerce Focus

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Twitter Revitalizes Business Strategy with Video and Commerce Focus

  • Twitter CEO Linda Yaccarino announces plans for video, creator, and commerce partnerships.
  • Ad spending up by at least 40% YoY in certain categories after reevaluating advertising strategies.
  • Twitter is applying for ‘money transmitter licenses’ across the US to integrate digital payments.

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