4
Google Is Weaving Generative AI Into Online Shopping Features - Slashdot
source link: https://tech.slashdot.org/story/23/06/14/1945238/google-is-weaving-generative-ai-into-online-shopping-features
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Google Is Weaving Generative AI Into Online Shopping Featuresbinspamdupenotthebestofftopicslownewsdaystalestupid freshfunnyinsightfulinterestingmaybe offtopicflamebaittrollredundantoverrated insightfulinterestinginformativefunnyunderrated descriptive typodupeerror
Do you develop on GitHub? You can keep using GitHub but automatically sync your GitHub releases to SourceForge quickly and easily with this tool so your projects have a backup location, and get your project in front of SourceForge's nearly 30 million monthly users. It takes less than a minute. Get new users downloading your project releases today!Sign up for the Slashdot newsletter! or check out the new Slashdot job board to browse remote jobs or jobs in your area
×
Google is bringing generative AI technology to shopping, aiming to get a jump on e-commerce sites like Amazon. From a report: The Alphabet-owned company announced features Wednesday aimed at helping people understand how apparel will fit on them, no matter their body size, and added capabilities for finding products using its search and image-recognition technology. Additionally, Google introduced new ways to research travel destinations and map routes using generative AI -- technology that can craft text, images or even video from simple prompts.
"We want to make Google the place for consumers to come shop, as well as the place for merchants to connect with consumers," Maria Renz, Google's vice president of commerce, said in an interview ahead of the announcement. "We've always been committed to an open ecosystem and a healthy web, and this is one way where we're bringing this technology to bear across merchants." Google is the world's dominant search engine, but 46% of respondents in a survey of US shoppers conducted last year said they still started their product searches and research on Amazon, according to the research firm CivicScience. TikTok, too, is making inroads, CivicScience's research found -- 18% of Gen Z online shoppers turn to the platform first. Google is taking note, with some of its new, AI-powered shopping exploration features aimed at capturing younger audiences.
A new virtual "try-on" feature, launching on Wednesday, will let people see how clothes fit across a range of body types, from XXS to 4XL sizes. Apparel will be overlaid on top of images of diverse models that the company photographed while developing the capability. Google said it was able to launch such a service because of a new image-based AI model that it developed internally, and the company is releasing a new research paper detailing its work alongside the announcement.
"We want to make Google the place for consumers to come shop, as well as the place for merchants to connect with consumers," Maria Renz, Google's vice president of commerce, said in an interview ahead of the announcement. "We've always been committed to an open ecosystem and a healthy web, and this is one way where we're bringing this technology to bear across merchants." Google is the world's dominant search engine, but 46% of respondents in a survey of US shoppers conducted last year said they still started their product searches and research on Amazon, according to the research firm CivicScience. TikTok, too, is making inroads, CivicScience's research found -- 18% of Gen Z online shoppers turn to the platform first. Google is taking note, with some of its new, AI-powered shopping exploration features aimed at capturing younger audiences.
A new virtual "try-on" feature, launching on Wednesday, will let people see how clothes fit across a range of body types, from XXS to 4XL sizes. Apparel will be overlaid on top of images of diverse models that the company photographed while developing the capability. Google said it was able to launch such a service because of a new image-based AI model that it developed internally, and the company is releasing a new research paper detailing its work alongside the announcement.
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK