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I've gone viral - Josh Bernoff

 1 year ago
source link: https://bernoff.com/blog/ive-gone-viral
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I’ve gone viral

ByJosh Bernoff June 5, 2023June 5, 2023
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Yup. COVID finally got me.

I’ve attempted to lead a boring, well-vaccinated life so far, and it worked — until I got on a plane with 200 other people flying back from Scotland. Between a five-hour layover and a two-hour delay, my wife and I were wiped out. So we let our guard and our masks down. And two days later, wham! (So far, she’s escaped infection.)

I feel like crap. But I have no fever and I’m taking antivirals. I have every expectation of recovering quickly.

Because this is in the heart of my book launch period, you could look at it as bad luck. But I don’t.

The hard work on the book is done. All that’s left is to promote it. (And recording the last few bits for the audiobook, but that can wait a week.)

I intentionally put off nearly all client commitments in the next few weeks. So lucky me, I don’t have clients to let down.

Most of the promotional activity is easy to reschedule. In the end, it doesn’t make a big difference if you stir up a lot of noise starting a week before the book launch, or a week after that. Podcasters have been very generous about rescheduling.

I might miss a few blog posts. I’m prioritizing rest right now. Because they tell me you have to do that, so I will.

So, in a strange way, the timing is fortunate. This is a good time to take a few days in bed.

I’ll be back. Soon. Count on it.


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