Paris Hilton’s husband Carter Reum quit his ‘cushy job’ at Goldman Sachs to laun...

You may not be overly familiar with the name Carter Reum, but the chances are you've heard of his spouse.

“Obviously, the world knows my wife is Paris Hilton,” says Reum, who married the Hilton Hotel heiress, millionaire, musician and reality star in November 2021. “I just fell in love with a girl named Paris, just like any other person.”

Sometimes, Reum says he turns to Hilton for advice at his current venture, M13—the firm invests in technologies that it believes power the future of work, health, commerce, and money.

Portfolio companies include meditation app Headspace, social media giant Pinterest and the security company Ring, among others.

“When you think about investing in spaces, like the creator economy, I get to see the world through the eyes of arguably the one that created the whole creator game,” he says.

But in reality, Reum had found plenty of success way before his 2021 marriage to Hilton and is no stranger to wealth himself.

In 2007, he and his brother, Courtney Reum, left lucrative roles at Goldman Sachs to launch the alcohol company Veev.

Within 10 years, the two built VEEV up to become one of the 5,000 fastest-growing private companies in the States with more than $10 million in annual sales before they sold the company for more than seven times its revenue.

To date, Reum has seeded seven unicorns, authored Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success, and appeared on Hatched, a TV series that follows entrepreneurs. He gave Fortune a detailed tour of his résumé, including what he learned on his journey toward success.

Goldman Sachs “wasn’t the dream”

After graduating from Columbia University, Reum kickstarted his career in investment banking in 2004.

“Somehow getting a job at Goldman Sachs was the easiest job I ever got,” he insists while explaining that the reps came to his campus, he bagged an interview and was offered a summer internship.

“It wasn’t the dream but when I thought about it, I thought to myself, it would teach me the skills that I could then go apply, regardless of what I wanted to do in the future,” he says. “So I always looked at it as a two-year training ground that would teach me—and in that case, it was an easy decision, because I knew I would have a lot of doors open at the end of two years.”