Since Twitter boasts more than 430 million monthly active users, it’s not hard to grow Twitter account for your newly-started business with the right growth strategies and even taking help from organic growth tools.

Whether your business model is inspired by Chick-Fil-A or a home-based brand, any business in its startup phase requires great planning, strategies, and resources to execute it the right way. One of those resources is Twitter, which you can use to your advantage and drive the attention of your potential customers to your brand. Here are 5 reasons to use Twitter for your startup.

1.    Customer Service

Customer service can either break or make your business. It is even more crucial to the success of your business when it’s in the startup phase. You will find many brands like Netflix on this social media site offering exceptional customer service.

You can keep your customers updated on new launches, upcoming promotional sales, and website functionality updates, and even be quick to reply to your customers’ queries and concerns. This way, they won’t feel reluctant to invest in your new business keeping in mind how great your customer service is.

2.    Drive Traffic to Your Site

Twitter is a great platform to help you drive quality traffic to your website and generate leads. However, you will need to post high-quality content on your account regularly that will lure Twitter users into redirecting to your site.

For instance, you can post a mix of informational and promotional content on Twitter. At times, humorous tweets perform well, too. Don’t forget to add images and relevant hashtags to your posts.

3.    Keep an Eye on Your Competitors

This social media platform can be ideal for you to keep an eye on your competitors. You can find almost every brand on this site, and chances are that your competitors will also be here.

Take this to your advantage and take a closer look at their account. This will help you learn what content strategy they are adopting, what hashtags they are using, how they cater to their customers/audience, and what their tone/style of communication is. You can get inspired by them and tailor your marketing strategy accordingly.

4.    Promote Other Social Media Pages

In addition to redirecting Twitter users from your account to your website, you can also encourage them to follow you on other social media pages. This way, you will be able to extract the benefits that every social media site offers, from Facebook, LinkedIn, and TikTok to Instagram. You will have better chances of keeping them updated with your brand and converting more people.

5.    Brand Awareness

Since Twitter has millions of active monthly users, it is an ideal social media platform to get the word out there about your brand. Brand awareness is even more important for a brand just starting out.

You will find industry experts and even your targeted audience on Twitter. So you can grab their attention with your high-quality and relevant content. Increased brand awareness means you will have greater chances of converting the audience into customers.

Conclusion

As Twitter has a massive user base and is quite popular, you should take it to your advantage for your startup business. When used the right way, it can help boost brand awareness, drive traffic to your site, help you provide exceptional customer service, and even keep an eye on your competitors.