Netflix Users Slam Streamer Over Password-Sharing Ban
source link: https://www.businessinsider.com/netflix-users-slam-streamer-cancel-memberships-over-password-sharing-ban-2023-5
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Netflix users slam streamer for password-sharing ban: 'I've literally never cancelled a membership so fast'
The new Netflix policy will charge members for streaming outside of their households. Courtesy of Netflix
- Netflix's password crackdown is still not landing well with some subscribers.
- Users have taken to social media to call for account cancellations amid the $8 charge to add extra members.
- The move comes following a tough year of subscriber losses for Netflix in 2022.
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Netflix's password crackdown has arrived in the US, and impacted users are already complaining about the new policy.
On Tuesday, Netflix announced that it would no longer allow American users to share an account between households. The streaming platform said account holders could "buy an extra member" for an additional $7.99, per Insider's Beatrice Nolan.
As the restriction begins to impact users in the US, complaints are rolling in from frustrated subscribers who don't appreciate the change. Some have even gone as far as outright canceling their memberships and encouraging others to do the same.
—Michael O'Connor (@NoWordCount) May 24, 2023
The policy shift is a far cry from 2017, when Netflix posted a tweet in support of subscribers sharing their passwords with others, writing "Love is sharing a password."
—Kimberly Nguyen (@knguyenpoetry) May 24, 2023
Impacted users are sharing the message that appears onscreen when an account is accessed from outside of the membership holder's home. One user said they were prompted to verify their identity when they tried to watch Netflix while at a hospital.
—The_Legendary_Quarintined_Potato (@LegendarySuper7) May 26, 2023
"I canceled my Netflix membership so fast. it's the principle. They already charge us to share our accounts, that's how it went from $8 to $15," one user wrote. "Like no, you're not charging me to tell me who I'm allowed to share my password with fuck Netflix."
The frustrated voices echo the complaints that first arose when the company opted to move forward with its "Extra Member" plan in February. The move was introduced as a way to help Netflix return to growth after suffering subscriber losses in 2022.
"This is an important transition for us, and so we're working hard to make sure that we do it well and as thoughtfully as we can," Netflix co-CEO and director Gregory Peters said in a recent earnings call.
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