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Apple Teams Up With Pepsi for Free Music Subscriptions
source link: https://www.macrumors.com/2023/05/17/pepsi-apple-music-subscription-promotion/
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Apple Teams Up With Pepsi for Free Music Subscriptions
Wednesday May 17, 2023 1:25 pm PDT by Juli Clover
PepsiCo is teaming up with Apple to offer Pepsi drinkers free Apple Music access this summer. As noted by AdAge, Pepsi today launched its "Press Play on Summer Campaign."
Pepsi plans to advertise the promotion throughout the summer months, starting with an ad featuring Puerto Rican rapper and singer Bad Bunny. Bad Bunny was Apple's 2022 Artist of the Year, and the "Un Verano Sin Ti" album was Apple Music's most streamed album in 2022.
Ads for the free Apple Music codes will be on TV, social networks, and other locations such as gas stations and convenience stores.
"We at Pepsi couldn't be more excited to kick off this historic partnership with Apple Music and Bad Bunny. Both Pepsi and Apple Music have such storied histories in the music space delivering first-of-its-kind experiences for our fans over the years, so it is only fitting that we join forces to create 'Press Play On Summer'," said Todd Kaplan, Chief Marketing Officer - Pepsi. "Bad Bunny is one of the biggest artists on the planet and we are thrilled to welcome him into the Pepsi family! We are excited to give fans unprecedented access to a host of music experiences and Bad Bunny's catalogue all summer long."
Pepsi and Apple first teamed up in 2003, with Pepsi offering 100 million song downloads from the iTunes Store.
Tag: Apple Music Guide
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Top Rated Comments
4 hours ago at 01:29 pm
"We at Pepsi couldn't be more excited..."
Looks like the contract says they have to start talking like Apple.
Looks like the contract says they have to start talking like Apple.
4 hours ago at 01:35 pm
Bottle caps… iTunes… an iPod. Bottle caps… iTunes… an iPod. Bottle caps… iTunes… an iPod...
Don’t you get it? These are not three separate things. These are one thing, and we're calling it the best nostalgic years of your life.
Don’t you get it? These are not three separate things. These are one thing, and we're calling it the best nostalgic years of your life.
4 hours ago at 01:32 pm
Pepsi and Apple first teamed up in 2003, with Pepsi offering 100 million song downloads from the iTunes Store.Those were the days. It was so easy to find the bottles with the download codes just by tilting the bottles and looking at the underside of the bottle cap. Got so many free codes back when I used to drink soda ?
4 hours ago at 01:38 pm
Still got'em, too. Purchased fall of 2003.
4 hours ago at 01:42 pm
Nothing says "spreadsheet marketing" more than major label darling Apple Music partnering with poison water company Pepsi, each hoping the other will impart some level of "advanced metrics" leading to "activation among key demographic targets" as they flail around.
(“Do you want to sell sugar water for the rest of your life… AND come with me and change the world?”)Headshot.
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