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Deep Purpose - Ranjay Gulati | Miniwise
source link: https://nextbigwhat.com/ideas/deep-purpose-ranjay-gulati
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The North Star Of Purpose
When pursuing deep purpose, leaders orient their organizations existentially around the "North Star" of purpose, articulating a conscious intent to conduct their business in a more elevated way.
In their minds, purpose is a unifying statement of the commercial and social problems a business intends to profitably solve for its stakeholders.
At such organizations, purpose is not just a tool but the underlying logic used for decision making at all levels, creating “moral communities” of workers and partners drawn to and motivated by it.
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