Air New Zealand

Jive Talk and Air New Zealand: A Connection Forged in Typography

In the realm of corporate branding, the choice of typography speaks volumes about a brand’s personality. It’s a silent yet powerful communicator, subtly swaying perceptions and emotions. For Air New Zealand, the quest for the perfect handwriting font led them to a distinctive and captivating typeface, Jive Talk, licensed from YouWorkForThem.

Back in 2016, Air New Zealand took the step to embrace the lively and dynamic Jive Talk font for their ‘Grab a Seat‘ campaign. A masterstroke in their branding strategy, the airline opted for this unique handwriting font for both desktop and web applications, along with broadcasting usage. The campaign’s main promotional content was crafted in this vacation font, giving it a refreshing, carefree, and inviting appeal. The travel font conveyed a message of adventure and exploration, perfectly in line with the airline’s brand ethos.

The Continual Success Story: Jive Talk Font and Air New Zealand

The initial success of the ‘Grab a Seat’ campaign was just the beginning of the Jive Talk font journey with Air New Zealand. The airline recognized the effectiveness of this brush script font in encapsulating their brand’s essence and continued to renew the desktop extensions. Jive Talk font has since become a central element in their promotional campaigns. Its handwriting font style resonates with the viewers, its charm lying in its personable and relatable aesthetics, making it an ideal travel font choice.

Jive Talk: The Perfect Handwriting Font for Air New Zealand

The Jive Talk font has been a true game-changer for Air New Zealand, encapsulating the brand’s spirit of adventure, warmth, and approachability. Its script font style exudes a sense of friendliness and informality, aligning perfectly with the airline’s customer-centric approach. The beauty of the Jive Talk font lies in its versatility – it’s a writing font that speaks the language of wanderlust, making it the ideal airline font for a company that seeks to inspire travel and exploration.

YouWorkForThem: A Reliable Partner in Corporate Font Licensing

At YouWorkForThem, we take pride in our long-standing commitment to providing high-quality design resources for digital designers. For over two decades, we have been serving graphic designers, advertising agencies, design studios, and creative artists across various industries. Our offerings go beyond just fonts – we provide fast, easy instant downloads on all purchases, cash-back rewards, and comprehensive personal and corporate level font and stock art licensing. Working with brands like Air New Zealand, we’ve demonstrated our ability to cater to the unique needs of businesses big and small. Our role in Air New Zealand’s journey with the Jive Talk font stands as a testament to our dedication to quality and customer satisfaction.

As an independently owned entity, we value creativity, innovation, and individuality. We invite you to explore our wide range of handwriting fonts, script fonts, and other design resources. Allow us to become a part of your design journey and help you carve a unique identity in your industry.