inDrive launches ad campaign
source link: https://itwire.com/your-it-news/apps/indrive-launches-ad-campaign.html
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Ride-sharing service app inDrive goes to the streets by launching a digital truck mobile advertising campaign touring Sydney’s CBD and nearby suburbs during the upcoming Vivid Festival.
“The streets of Sydney come alive during its flagship festival of light, and people in the millions converge upon the CBD and surrounding suburbs to take in the unique exhibits on display,” said inDrive country manager Mike Chauhan.
“Those people need a way home, and inDrive is the best and most affordable ride share option for longer trips, particularly with surge pricing set to make rideshare unaffordable for most people during a peak period of activity in Sydney."
“Our model is peer-to-peer, meaning drivers and riders alike quickly negotiate on a fare that’s fair for both parties."
“We’ve seen tremendous growth in our three key markets, and now is the time to double down on our marketing efforts and ensure that our fair model is front of mind among Sydneysiders when they need it most. This activation is the first pillar in those efforts being ramped up, not just in Sydney but across Australia.”
inDrive says it has doubled its marketing and advertising efforts. For instance, other than the truck mobile advertising campaign, it has launched ads on bus stops and public transportation vehicles alike.
It also has sustained key influencer campaign, working rugby league stars in the Queensland market and several TikTok campaigns targeting the east coast metropolitan hubs.
The efforts to date have been wildly successful, with growth in downloads and rides “exceeding expectations” according to Chauhan.
“We see marketing as going hand-in-hand with business development, particularly in the rideshare sector,” he said. “Our key message is helping Australians understand two key ideas: that there is a fairer way to rideshare, a way that isn’t dictated by algorithms but by people; and that inDrive is the best choice for longer rides.
“So far, the messages are working and we’re ready to continue the momentum, led by our marketing efforts.”
Due to its successful launch in the three major east coast markets, the company is set to launch in a number of key new markets this year, including a launch in a regional hub.
inDrive is available to download on Google Play and the AppStore.
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