Genshin Impact developer launches Honkai: Star Rail to boosts its presence in gl...

Genshin Impact developer launches Honkai: Star Rail to boosts its presence in global gaming industry

Genshin Impact developer launches Honkai: Star Rail to boosts its presence in global gaming industry

1 hours ago

Genshin Impact developer HoYoverse (also known as miHoYo) advanced its step into the global gaming market with its next major release, Honkai: Star Rail, with a public release on Wednesday. The game title is now available for pre-install on specific platforms like Apple App Store.

Credit: HoYoverse

Honkai: Star Rail is a 3D role-playing game that showcases an anime style, depicting a world affected by abnormal power, where players fight to save it. Over 10.7 million players have pre-registered for the game, according to its official website.

The title debuts on multiplatform, including iOS, Android, Sony PlayStation, and PC.

Approved by China's content regulator National Press and Publication Administration (NPPA), on Jan. 17, Honkai: Star Rail is the first title after the successful release of Genshin Impact in 2021. The approval boosted the title's launch as HoYoverse saw a preference for a global release to sync storyline and updates across markets like Genshin Impact. Without approval from China's regular, it can never happen.

Credit: HoYoverse

And the firm began to market the upcoming game even during the Spring Festival, an important holiday in China and arranged an invited test in February.

Honkai: Star Rail marks the fourth title of the Honkai series, whose initial release can be traced back to the foundation of the developer HoYoverse in 2011.

Launched six years ago, the series' third installment, Honkai 3rd, is still strong, occasionally hitting the charts of mobile stores. It currently ranked 27 in the best-selling game chart on App Store in China, which is a positive signal that the coming title Honkai: Star Rail could be the next hit of the market.

The Shanghai-based gaming firm obtained great attention as its Genshin Impact has become a regular top-seller among mobile platforms. According to mobile app market insight firm Sensor Tower, it was the third most profitable mobile title in March. And Genshin Impact has generated over $4 billion since its launch, Sensor Tower's data showed.

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