A Rose by Any Other Name: Supply Chains and Carbon Emissions in the Flower Indus...
source link: https://hbr.org/podcast/2023/04/a-rose-by-any-other-name-supply-chains-and-carbon-emissions-in-the-flower-industry
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Supply Chains and Carbon Emissions in the Flower Industry
Headquartered in Kitengela, Kenya, Sian Flowers exports roses to Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian and its distributors used international air cargo to transport them to Amsterdam, where they were sold at auction and trucked to markets across Europe. But when the Covid-19 pandemic caused huge increases in shipping costs, Sian launched experiments to ship roses by ocean using refrigerated containers.
The company reduced its costs and cut its carbon emissions, but is a flower that travels halfway around the world truly a “low-carbon rose”? Harvard Business School professors Willy Shih and Mike Toffel debate these questions and more in their case, “Sian Flowers: Fresher by Sea?”
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK