Ethos - Create beautiful brand guidelines | Product Hunt

Create beautiful brand guidelines

Hey Hunters 👋,

Brian here, Founder of Ethos. We are so excited to be launching Ethos on Product Hunt. Our team has been working hard over the past year to build a unique and powerful platform that generates beautiful Brand Guidelines, and now we're ready to share Ethos with the Product Hunt community.

😠 The Problem:

Prospects and customers become confused when a brand identity changes frequently and evolves randomly. Inconsistent branding makes it challenging to create trust. As different logos, colors and fonts are used on separate platforms and channels, brand equity and credibility erode. Over time, brand inconsistencies start to accumulate, and the true image and personalities of the brand grow distorted. Because the human brain recognizes images 60,000 times faster than words, the public’s immediacy with the brand disappears when they’re not able to identify a visual pattern readily.

🎯 The Solution:

Ethos is a simple and universal Brand Empowerment Platform for team members at all levels in the organization in Sales, Marketing, Product and Support. Ethos makes it easy to create a beautiful and organized digital Brand Guidelines that become the single source of truth for a company’s brand content. With Ethos an admin can select a Brand Guideline template, upload their official brand content (brand messaging, brand assets, brand style and brand rules) and share it with the public or with select team members who can then download and copy/paste official brand content on-demand.

To increase brand recognition, Ethos provides every team member with the confidence that they are using the correct logos, colors, fonts, graphics, and messaging. Access to Ethos interactive Brand Guidelines can be democratized across the entire organization, which makes it easy to share anytime.

🕺How is Ethos different:

✅ Selection of beautifully designed Brand Guideline templates

✅ Digital asset management (DAM) for storing, sharing, and delivering information specific to branding

✅ Helps marketing and brand professionals activate their brand correctly with a custom Brand Guidelines web page

✅ Automatically organizes brand content (brand messaging, brand assets, brand style and brand rules)

✅ Designs and launches a Brand Guideline that is always ready for immediate distribution

✅ Enterprise plan has no limits for the number of Brand Guidelines created and user invited

✅ Built by brand professionals for companies with branding in their core DNA Increases brand visibility (online and offline) as a result of consistent branding practices

✅ Supports companies after their initial brand design and messaging has been established

We value your feedback very highly, so try using ethos to empower and strengthen your brand identity with consistent usage. I can’t wait to hear what you think, and where you think ethos should expand to.

Thanks,

Brian

Founder, Ethos