• Kevin Dulaney leads tech innovation at Hotwire Global, a marketing and communications consultancy.

• Dulaney told Insider that tech-focused strategies and AI tools can help other companies improve.

• This article is part of "Tech Leadership Playbook," a series that shares advice from the most innovative tech execs.

Kevin Dulaney has a tall order. As the executive vice president of technology and innovation at Hotwire Global, a marketing and communications consultancy, he must deliver an IT strategy that connects a global team of over 400 employees and empowers them to execute innovative campaigns for a diverse roster of international clients.

But Dulaney — who was included in PRWeek's 2023 "Dashboard 25" list honoring influential people in communications technology — is up for the challenge. When it came to developing and implementing Hotwire Global's IT strategy, Dulaney made sure to view technology as "an enabler" for the entire business and not "just another toolset," he told Insider.

Dulaney and his team encourage employees to "embrace technology in every aspect of their work" to boost efficiency. He believes that data and insights, in particular, enable staff to do their best work alongside clients and the company's internal teams.

This strategy has helped the company over the years as it gains accolades: In 2020, Forbes named Hotwire Global one of the best PR agencies in the US; in 2021, The Sunday Times honored the consultancy as the best small company to work for in London; and just this year, Insider recognized Hotwire Global's senior director Maribeth Darling as an emerging leader in public relations.

Of course, encouraging everyone to embrace technology is no easy feat as some people might fear change. But a big part of Dulaney's job is to inspire curiosity over hesitancy.

As an expert with over 20 years of IT and tech innovation experience, Dulaney shared insight into how companies can bolster tech use within their organization.