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Startup T2 Wants to Terminate Twitter

 1 year ago
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Startup T2 Wants to Terminate Twitter

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Startup T2 Wants to Terminate Twitter

Cofounder Gabor Cselle says his upstart social network can offer a “2007 Twitter” community vibe that Elon Musk’s platform no longer supplies.

In mid-2021, Gabor Cselle bought a $15 Moleskine notebook to sketch out ideas for new startups. On the first page, he wrote “T2” and began taking notes for a better version of Twitter. Cselle had sold startups to Google and Twitter and worked at both companies. (He was at the time at Google for a second stint, as a director at Area 120, its startup incubator.) But he couldn’t figure out how to draw people away from “T1”—the original Twitter—and set the idea aside.

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Steven Levy covers the gamut of tech subjects for WIRED, in print and online, and has been contributing to the magazine since its inception. His weekly column, Plaintext, is exclusive to subscribers and also available as a newsletter—Sign up here. He has been writing about technology for more than 30... Read more
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