The same is about the software we use. If the structure is too complicated and the design is unappealing, we tend to look for better alternatives.

In the digital age, it has become easy to offer high-tech products but how to make them stand out from the rest?

The UX Design. This is the shortest answer to all your questions. It is crucial not to save money on product design especially in the earliest ages of a startup to guarantee its success. The best design-driven startups take better approaches, and create designs more quickly and confidently making them a long-term friend for end users.

How do very early-stage startups handle UI/UX?

Without proper market research, your UX design is doomed to fail. The user experience should be the top priority for startups. What the users initially need is a simple and user-friendly interface. So, UX and UI almost always walk hand in hand.

Defining users’ journey on your website is crucial for business success and future development. UX designers are the ones who can be responsible for accurately curating user flow by studying user behaviour. It’s an overwhelmingly powerful process that every startup should adopt from the very beginning.

What is UX design?

UX design is the process of creating a product from scratch: what it does, how it works, how it looks, and what the values are. It is about building delightful user behaviour through usability, usefulness, and meaningful interaction with a product.

If we go further, we can see that in every industry design is applicable, starting from clothing to software. With the help of design, your startup will be able to express its ideas and show innovation.

For startups, impressive branding and unique UI are highly important but what your user will really value is intuitive design, usability, and simple interaction with your product.

What does a UX designer do for startups?

UI/UX designer is engaged in the whole process of product creation: starting from the ideation, creating user experiences by finding their problems, and offering possible solutions. A good UX designer focuses on user interaction and usability points first. Let’s go through their main responsibilities one by one:

Study user behavior (UX) and identify their needs

There are a lot of tools nowadays that allow you to study user behavior, identify your audience, demographics, and needs. These are analytical tools that are able to provide you with a whole picture of your users to build an awesome user experience.

Offer various scenarios and interaction patterns

UI/UX designers should work on different scenarios and user interaction patterns. By coming up with various options, it will be much easier to understand your audience and define their flow.

Create UI with wireframes and information architecture

While validating your ideas and moving them into the market, every startupper needs to start experimenting. The experiment is a quick wireframing or mockup creation. Sketching the first-hand interface of your product is the best way to refine your ideas and make needed improvements in time.

Do A/B testing to understand which is the best solution for that product

Doing A/B testing is one of the effective ways for startups to get designs done without wasting time. It’s a simple method to compare two versions and discover which might be most successful for the product. A/B testing gathers useful data that help the startup teams to figure out proper design decisions working best for the product.

Why is a UX designer especially important for startups?

Understanding the market demand is the biggest challenge for any entrepreneur. This is where all testing starts. Very frequently, UX design is not the #1 priority for startup teams. Based on the analysis of 101 startups postmortems, almost every 5th startup fails due to user un-friendly product.

Today UX gains more and more importance in the production, as customers expect more comfort using different products from their devices, being either a smartphone, smartwatch, or any other thing. They use apps and sites from which they get an enjoyable and intuitive experience. UX design generates the most possible experience for the user and the possibility of the product recommendations definitely increases.

So, if you want UX to strengthen your product from the business side, here are the key factors to incorporate your UX design.

Create a product that is not only beautiful but also usable

The design is profoundly based on people’s emotions and they interact with products. Usability is the key aspect to create applicable designs that will delight its users. Usable design strengthens users’ emotional, impressive and aesthetic experience and increases their willingness to learn and adapt.

Match the needs of a product with its branding, values, and mission

Designing a product is more than just putting on the logo and some content. Ideally, every element of your custom labels should fit your startup’s brand and value and help people understand their benefits. A competent UI/UX designer will take care of how it looks on the web, tablet, mobile, etc. at the same time. That will give a feeling of a complex approach to end-users.

Analyze the performance of a product and offer improvements

Successful product validation is achieved through constant analysis and product performance evaluations. Correctly chosen metrics will definitely reflect the desired goals in the market.

You Need a Designer…

If you have a project (be it any size) and you plan to make a good website that will bring you profit, new orders for goods and services, and regular customers, then having a designer is a necessity. Nothing less.

a product designer can։

• think over User Flow and Journey Map, analyze users and draw up a map of needs;
• set up focus and define back-end development priorities;
• create separate interface elements that will fit into the existing design;
• create banners and search for suitable photos for marketing needs;
• create infographics and design trade offers;
• convert textual information to graphics, etc.

Conclusion

“You Never Get A Second Chance to Make a First Impression”. Will Rogers:

You should remember this when hiring a designer. With a good product design, you will be able to position your brand more easily, and make a positive experience that will keep the users loyal to your product.

Having an in-house designer significantly speeds up the launch of a project. After all, he prepares his part of the work at the pace of the whole team or tries to implement the necessary part with a higher priority. He or she is not doing the work of a project manager but in order to get a united style and smooth usability, should supervise the developers’ work. And this is worth a lot.

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