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A Breakdown of Pink Sauce's Journey From TikTok to Walmart
source link: https://www.businessinsider.com/breakdown-pink-sauces-journey-tiktok-to-walmart-2023-1
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Pink sauce is now available at Walmart – here's how the viral TikTok sensation made it to shelves
Jan 15, 2023, 5:03 PM
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- Veronica Shaw's Pink Sauce went viral in June 2022 for its unusual color.
- Shaw quickly launched the sauce for sale online – creating the product in her own kitchen.
- The popularity of the sauce landed Shaw a partnership with Dave's Gourmet and a spot on some Walmart shelves.
Veronica Shaw — known as Chef Pii online— went viral on TikTok in June 2022 for her unusually bright, homemade pink sauce that she'd put on everything.
Shaw took advantage of the online popularity of her sauce by selling it on her website for $20 per bottle in June. She sold out during her first launch.
As Shaw's pink sauce gained more attention, questions about the sauce's ingredients started to arise from users who were hesitant to purchase homemade food from a stranger online.
Read more here.
Some TikTokers jumped at the opportunity to order the mysterious sauce and give their reviews to curious viewers. One user described the sauce as "like ranch but sweet."
As consumers got their pink sauce orders, the sauce's nutritional facts were called into question. Most notably, the bottle was labeled as having 444 servings of sauce in one bottle.
Shaw faced much criticism for her lack of expertise in food production but still scored a partnership with Dave's Gourmet company in August to safely produce her pink sauce.
Read the press release here.
On Wednesday, Dave's Gourmet announced that Shaw's Pink Sauce will launch exclusively at 4,300 Walmart locations in the US starting mid-January.
Read more here.
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